Why Brazil? The Inspiration Behind Seoul kissed
When creating Seoul kissed and its flagship product, the REUNIÃO cream, the choice to draw inspiration from Brazil wasn’t just intentional—it was inevitable. Brazil’s culture, its people, and its extraordinary natural resources spoke to a vision of connection, care, and beauty that perfectly aligns with the philosophy of our brand.
A Land of Rich Botanicals and Natural Wonders
The Amazon rainforest, often called the "lungs of the Earth," is a treasure trove of ingredients that are as potent as they are nurturing. It’s here that we discovered some of the core components of our cream: açaí, guaraná, and cupuaçu butter. These botanicals are packed with antioxidants, hydration-boosting properties, and skin-revitalizing benefits, making them essential for addressing modern skincare challenges.
My time in Manaus, nestled in the Amazonas state, left an indelible mark on me. Walking through the Amazon rainforest park, I witnessed the vitality and abundance of nature firsthand. This experience inspired our commitment to harnessing these natural resources responsibly, bringing their benefits to our formulations while supporting sustainability.
Brazilian Culture: Warmth, Compassion, and Connection
Brazilian culture is uniquely vibrant and deeply human. Its people are known for their warmth, friendliness, and compassion, qualities that inspired the essence of the Seoul kissed brand. Whether I was exploring the city center of Rio de Janeiro, walking the beaches of Ipanema and Botafogo, or capturing moments in front of the iconic Pão de Açúcar (Sugarloaf Mountain), I was continually struck by the kindness and hospitality of everyone I met.
In São Paulo, where I lived for the longest period, I felt a sense of connection that extended beyond words. The people embraced me not as an outsider, but as part of their community, teaching me the value of empathy and the beauty of shared humanity. These experiences became the foundation of our brand’s philosophy: skincare that nourishes not just the skin but also the soul, encouraging connection and care in all aspects of life.
A Celebration of Natural Beauty
Brazil’s approach to beauty celebrates natural radiance and confidence. In contrast to trends that focus on concealing flaws, Brazilian beauty emphasizes embracing individuality and enhancing what makes each person unique. This philosophy is reflected in Seoul kissed’s mission to create products that protect, hydrate, and revitalize while empowering users to feel confident in their own skin.
During my travels to cities like Belo Horizonte, Brasília, and Ouro Preto, I saw how this philosophy is woven into everyday life. Whether in bustling urban centers or historic towns, the people’s appreciation for natural beauty and their joyful outlook were constant reminders that beauty is as much about attitude as it is about appearance.
Sustainability and Responsibility
Brazil’s vast natural resources also come with a responsibility to protect them. At Seoul kissed, we are deeply committed to sustainability, choosing ingredients and packaging that honor the environment. For instance, the box for our REUNIÃO cream is made from 100% sugarcane bagasse paper, a biodegradable and renewable material that reduces waste and supports eco-conscious practices.
My visit to Macapá, near the border with French Guiana, was a reminder of how delicate these ecosystems can be. The tricky yet fascinating journey across the region reinforced my belief that skincare must do more than nourish—it must give back to the planet that provides us with so much.
Brazil and Korea: A Perfect Synergy
Seoul kissed represents the union of two worlds: the meticulous research and innovation of Korean skincare, combined with the vitality and richness of Brazilian botanicals. This synergy captures the best of both cultures, creating products that are effective, thoughtful, and universally appealing.
As I worked to develop the REUNIÃO cream, I was also inspired by Brazil’s sense of embrace and comfort, which guided the creation of our signature fragrance. This scent embodies not just assurance and calm, but also the charm and confidence that Brazilian culture exudes so effortlessly.
Why Brazil? Because Brazil Inspires
For me, Brazil is more than a place—it’s a source of inspiration, connection, and vitality. From the bustling streets of São Paulo to the tranquil rainforest paths of Manaus, every experience shaped the vision for Seoul kissed. The people I met, the culture I embraced, and the natural beauty I encountered all contributed to the creation of a brand that reflects the warmth, compassion, and joy of Brazilian life.
Through Seoul kissed, I hope to share a piece of Brazil with the world: a celebration of connection, a commitment to care, and a tribute to the beauty that exists in nature and in ourselves.